Saturday, October 31, 2009

Film and TV Licensing Conference/Article

Well I just returned from the Billboard Hollywood Film and TV conference in LA. Boy let me tell you... this was a conference room full of naysayers. At a time when there are more opportunities for music... how is it that we can't seem to correctly monetize it? This article I found on twitter points to many of the concerns happening at present in the industry. Shrinking budgets and growing costs are making breaking into the film world even more difficult than it has been in the past. It seems that when we as property owners give one concession price-wise... the studios begin to think this is going to be the modus operandi for remainder of their deals...

As an interesting contrast to this, we at Naxos are actually doing quite well in the licensing game. I attribute most of this to the fact that we are incredibly diversified in the licensing business. I feel we are lucky to have intellectual property that bodes well in so many different areas. Perhaps this is the silver lining to having such a niche product... after all Classical Music is not for everyone... But there IS a market for it. and I am thankful for that.

LA Times Article here

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